A parable : the Gotrocks family -- Rational exuberance : business reality trumps market expectations -- Cast your lot with business : rely on Occam's razor to win by keeping it simple -- How most investors turn a winner's game into a loser's game : "the relentless rules of humble arithmetic" -- The grand illusion : surprise! : the returns reported by mutual funds aren't actually earned by mutual fund investors -- Taxes are costs, too : don't pay Uncle Sam any more than you should -- When the good times no longer roll : what happens if future returns are lower? -- Selecting long-term winners : don't look for the needle, buy the haystack -- Yesterday's winners, tomorrow's losers : fooled by randomness -- Seeking advice to select funds? : look before you leap -- Focus on the lowest-cost funds : the more the managers take, the less the investors make -- Profit from the majesty of simplicity : hold index funds that own the entire stock market -- Bond funds and money market funds : where those relentless rules are even more powerful -- Index funds that promise to beat the market : the new paradigm? -- The exchange traded fund : a trader to the cause -- What would Benjamin Graham have thought about indexing? : a confirmation from Mr. Buffett -- "The relentless rules of humble arithmetic" : reprise -- What should I do now? : funny money, serious money, and investment strategy.