What is it in my DNA that years ago prompted me to forgo the ease of cruise control and take on the enormous challenge of doing my part toward making America a better place for my granddaughter and the generations to come? Why do I, a son of the segregated South, refuse to think of myself as a "victim" of racism? What is it that motivates me to insist on defining my identity in terms of "ABC" -- as being American first, Black second, and Conservative third? Just who is Herman Cain? And how did I get this way? Just a hint: it may have had something to do with lessons learned from my parents, Lenora and Luther Cain, Jr. - Back cover.

Introduction : I'm running for president -- Growing up poor in the segregated South -- CEO of self -- Gloria -- Mathematics to pepperoni -- The Godfather's years : from CEO to entrepreneur -- New challenges and achievements -- Beating stage four cancer -- The call to serve -- Forty-five : a special number -- The Cain doctrine -- Post high noon at Centennial Olympic Park -- The Cain administration : the first ninety days -- Appendixes. The major issues of the day, according to President Herman Cain -- My leadership history -- My awards and honors -- CPAC 2010 speech -- May 21, 2011 speech.