With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton.

Includes index.

Naming your Etsy shop -- Search engine optimization -- Your Etsy banner -- Writing listings that sell -- A crash course in photography -- The art of tagging -- Profiling you -- Google e-mail -- Packing and preparation -- Creating professional business cards -- Samples and promotions -- Who loves you? -- Tracking your process with Google Analytics -- Connecting on the Etsy forums -- Joining and forming Etsy teams -- Creating Etsy treasuries -- Get ahead in the holidays -- Your Google Places -- Submitting to dmoz -- Stumbling with StumbleUpon -- Flickr : your online photo album -- We love Etsy -- Getting ideas from Google Reader -- Of tweeting and Twitter -- Blogging : your online diary -- Facebook -- Creating a lens with Squidoo -- Your HubPage -- Further Web 2.0 sites -- Writing a mini-masterpiece with EzineArticles -- Advertising with craigslist -- Making a movie with YouTube.