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Contagious : why things catch on
Book
Contagious : why things catch on
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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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Title
Contagious : why things catch on
Call No
658.8342 BER
Edition
1st Simon & Schuster hardcover ed.
Authors
Berger, Jonah
Subjects
New products.
Consumer behavior.
Popularity--Economic aspects.
Language
English
Published
New York : Simon & Schuster, c2013.
ISBN
9781451686579 (hbk.)
LCCN
2012034583