An examination of the campaign strategies of the 2016 presidential election describes how Donald Trump's abrasive tactics struck a chord with previously unaligned segments of the country, undermining Clinton's traditional campaign efforts.

Introduction: An alternate universe -- Part I: Election-night surprise -- The Clintons' war with the FBI -- The lost voters of elections past -- Forgotten no longer -- Part II: The collapse of the house of Clinton -- Why another Clinton presidency? -- An early Clinton scandal primer -- The Fu Lin Chinese restaurant -- The other women -- Monica Lewinsky and impeachment -- The selling of the White House -- Part III: The rise of the house of Trump -- Donald Trump, out of the shadows -- Saving New York City -- Trump and the crowded field -- An unlikely nominee -- It's a Trump world -- Part IV: Clash of the titans -- The comeback of Hillary Clinton -- Crooked Hillary -- An October surprise for Trump -- Hillary the enabler -- The next White House? -- Landing the plane -- I almost never lose.