"Written for anyone who needs to develop a business plan as soon as possible, Business Plan In A Day 4th ed. breaks down the sometimes-intimidating process of business planning into easy-to-follow, manageable steps. With worksheets and checklists, time-saving tools, and expert advice, Business Plan In A Day 4th ed. enables business owners to develop a well-constructed and efficient plan that can help them plan the business they've always wanted to start, raise the funds they need, and move their companies forward. With new content to help business owners survive and thrive during a recession, Business Plan in a Day 4th ed. is up-to-date with the advice and resources needed today."-- Publisher's description.

"Starting and thriving in a recession. New!" -- Cover.

What people say about Business Plan In A Day -- Praise for books from Planning Shop -- The In A Day promise -- Need a business plan fast? This book is for you! -- Overview: what's a business plan? -- Executive summary -- Company description -- Target market -- Competition -- Marketing and sales plan -- Operations -- Management structure -- Future development -- Financials -- Presentation pointers -- Nine sure-fire ways to ruin your business plan -- The experts talk -- Business planning during a recession. Now what? -- Business terms glossary -- Business resources.