"Make your online business dream a reality! The updated edition covers all the basics--creating your site, offering products in an online store, and keeping accurate books. It also addresses more complex issues, including navigating primary legal, accounting, and security challenges. Use this resource to find your market niche, build your business and marketing plan, and decide on the right revenue model. It's time to make your big dream happen with the help of this book. Begin setting up shop today!"--Page 4 of cover.

Previous edition: 2017. Includes index.

Introduction -- Book 1: Start-up essentials -- Book 2: Legal and accounting -- Book 3: Website functionality and aesthetics -- Book 4: Online and operating -- Book 5: Managing security risks -- Book 6: Online marketing basics -- Book 7: Retail to e-tail -- Book 8: E-commerce fundamentals -- Book 9: E-business for nonprofits -- Book 10: E-commerce trends and market opportunities -- Book 11: E-commerce advanced.