"This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts."--Back cover.

Includes index.

Getting started with branding. Wrapping your brain around branding ; Creating and financing your brand ; Positioning annd defining your brand ; Clarifying your branding goals ; Defining and refining your customer avatars -- Attending to brand fundamentals. Creating a brand style guide, media kit, and templates ; Building a branded website, app, and email account ; Writing copy that supports your brand messaging ; Building strategic partnerships ; Launching your brand -- Building a strong brand presence. Creating in-person experiences ; Blogging, podcasting, and YouTubing ; Promoting your brand via social media ; Email marketing ; Boosting brand awareness with paid advertising ; Building a vibrant community around your brand -- Feeding and caring for your brand. Scaling your brand identity ; Building on customer loyalty and lonngevity ; Dealing with competition and other threats to your brand -- The part of tens. Ten ways to make your marketing campaigns go viral ; Ten ways to distinguish your brand from the competition ; Ten ways to drive customers to your website.