Before reading this book, you probably had some moments of curiosity in your life where you questioned certain things about Korean culture. Why is there a Pepsi logo on the Korean flag? Why do Korean kids in my class only have like… three last names (Kim, Lee, Park)? If you are a K-Drama addict, and even took the time to watch variety shows with your favorite idols, your thoughts and interest towards Korea may have grown even deeper! Maybe, if you're a Koreaboo, you may wonder why you become a year older as soon as arriving in Korea, why there's so much drama in those street tent bars, and how Koreans drink so much soju from those green bottles. And, probably the question on everyone's mind in 2020, why is BTS so dang popular (honorable mention: What the heck does “Gangnam Style” mean)? Well, if you get lost in translation, you can simply look up the word in the dictionary, but what if you get lost between cultures and there's no one to kindly tell you what's going on? You can get by with a lucky guess, but you are missing a valuable opportunity to learn about Korean culture in depth! Regardless of who you are and where you come from – a K-Pop/K-Drama fanatic, an expat living in Korea, a student who just got accepted to study abroad in Korea (congrats!), or even a second-generation Gyopo from the Korean diaspora, you no longer have to stay puzzled and irritated by not being able to understand the peculiarities you find in Korea overall! With over 350 essential topics and most frequently asked questions that are hand-picked from 27 categories, covering virtually every aspect of Korean culture by laying out all the details on the “Five Ws (Who, What, When, Where, Why) and How”, you can fully understand Korean culture inside and out! Most importantly, we've written this book with people like you in mind, so having zero knowledge about Korea is absolutely fine! However, if you are the proud K-Culture know-it-all of your friend group you can put your knowledge to the test and even learn some new interesting facts to surprise your friends with by jumping between sections of your choice.