"A book about how to use words in a way that is most persuasive"-- "New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap. Words are how we persuade, communicate, and connect. But certain words have more impact than other: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language-- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket Provided by publisher.

Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing.