"Written for self-published book authors as well as commercially published authors who want to participate in promoting their own book, How to Promote Your Book guides the reader through every aspect of promotion, including creating sales sheets, press releases, and press kits; obtaining blurbs and reviews; getting coverage from both traditional and Internet-based media; getting speaking engagements; using social media; attending and exhibiting at book fairs and trade shows; and more"-- Provided by publisher.

Includes index.

Part 1. Book Promotion Basics -- You and the World of Bookselling -- Know Your Audience -- What Is Traditional Media? -- What Is Internet-Based Media? -- You as the Author -- Part 2. What to Do Before Your Book Is Published -- Setting Up Timelines -- Getting Advance Blurbs or Endorsements -- Getting Reviews -- Part 3. What to Do After Your Book Is Published -- Launching Your Publicity Plans -- Speaking Your Way to More Sales -- Exhibiting at Book Fairs and Trade Shows.