"In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller's empire, however, Bezos's company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its "customer obsession" approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khan's paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century"-- Amazon.com.

Prologue: The paradox -- Part I: Building the juggernaut. What Main Street didn't see coming -- Growth over profits -- "The invasion of the MBAs" -- Spreading its tentacles -- Inside your home -- Venture capital or corporate espionage? -- Part II: War games. Loopholes, power plays, and a billionaire's media gamble -- Crafting the message -- Techlash -- Watering flowers in rotten soil -- Amazon proofing -- Less friction, more sellers, more sales (even counterfeits) -- In the arena -- Congress calls on Amazon -- Part III: Showdown. The world shuts down and Amazon comes out a winner -- Bezos (finally) goes to Washington -- "Too much toxicity to make it worthwhile" -- The FTC sues Amazon -- Epilogue.