"Generative AI isn't just the biggest trend right now; it's the pinnacle of today's technological evolution. Beyond the capabilities of ChatGPT and similar AIs that can generate written content and artwork, GenAI is rewriting the rulebook. From crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs, the horizons are limitless. Picture a world where your daily news is read by your favorite celebrity, where video games conjure unparalleled universes in real-time, where machines concoct groundbreaking medicines, and where literature and courses are tailored flawlessly for you. Dive into the future with GenAI. In "Generative AI in Practice," renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide not only introduces the uninitiated to this groundbreaking technology but outlines the profound and unprecedented impact of GenAI on the fabric of business and society. It's set to redefine all our jobs, revolutionize business operations, and question the very foundations of existing business models. Beyond merely altering, GenAI promises to elevate the products and services at the heart of enterprises and intricately weave itself into the tapestry of our daily lives"-- Provided by publisher.

Part 1. Setting the scene for an AI revolution --Unveiling generative AI : a new frontier -- Tracing the evolutionary blueprint of generative AI -- Revolutionizing societies and business ecosystems -- Risks and challenges to manage -- Impact of generative AI on jobs -- Part 2. Generative AI in practice -- A new dawn in media and entertainment -- Advertising and marketing : bridging creativity with AI -- Reinventing customer engagement through intelligent systems -- Retail reimagined : the rise of virtual try-ons, AI shopping assistants, and more -- Personalized learning : the future of education -- Healthcare transformation : from personalized advice to operational improvements -- Video game design and testing : the generative AI approach -- The legal sphere : AI-assisted document creation and review -- Crafting tomorrow : AI in design and development -- Banking and financial services : AI as a disruptive force -- Coding and programming : the AI revolution -- Data insights : harnessing the power of generative AI -- Part 3. Moving forward with generative AI -- Implementing generative AI : keys for success -- Glimpses of the future : predicting the trajectory of generative AI.