Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes -- the internet, mobile, and cloud computing -- has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives.' The management maxims ('Consensus requires dissension,' 'Exile knaves but fight for divas,' 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.

Introduction: Lessons learned from the front row -- Culture: Believe your own slogans -- Strategy: Your plan is wrong -- Talent: Hiring is the most important thing you do -- Decisions: The true meaning of consensus -- Communications: Be a damn good router -- Innovation: Create the primordial ooze -- Conclusion: Imagine the unimaginable.