Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce.

Includes index.

Preface : what this book is about and how it came to be -- 1. The economics of innovation -- 2. Innovation and category maturity -- 3. Innovation and business architecture -- 4. Types of innovation -- 5. Managing innovation in growth markets -- 6. Managing innovation in mature markets -- 7. Managing innovation in declining markets -- 8. Managing innovation in your enterprise -- 9. Extracting resources from context -- 10. Repurposing resources for core -- 11. Managing inertia in your enterprise.